Corporations continue to look for ways to make a positive impact on their communities. Those who succeed provide their employees with opportunities and tools to do good. Mobilizing employees to achieve a personal goal and raise money for a philanthropic partner in the process have many positive effects on the bottom line. Turnover decreases as loyalty is built, the public becomes more aware of the good things a company does when its network of employees is raising money for causes and health insurance premiums can be reduced when a company can prove that its employees are healthier through sponsored wellness programs.
The strength of a corporation is found by looking at the people who are employed. Couple the strength of a company’s employees with its philanthropic partnerships and an opportunity for a grassroots fundraising program emerges. Corporate culture is important when attracting quality employees and future business. Providing employees with an opportunity to achieve a personal goal while raising money for a cause that is important to them helps to build the positive culture that every business strives to create. Rather than just asking your employees to contribute financially to the causes that are important to your business, grassroots fundraising programs tie in personal goals and heighten engagement with the philanthropic partnerships your business values.
Contact GrassrootGive to learn more about how your corporation can succeed with grassroots fundraising.